1. Personal Information We Collect or Process

When we say "personal information," we mean data that identifies, relates to, describes, or could reasonably be linked to you. This does not include anonymized or aggregated data.

We may collect or process the following categories of personal information:

 

(a) Device Information

● Purpose: To load the Site correctly and perform analytics to optimize performance.

● Source: Automatically collected via cookies, log files, pixels, and similar technologies.

● Disclosure: Shared with Shopify, Google, Facebook, Bing, and other analytics/advertising partners.

● Examples: Browser type, IP address, time zone, cookie identifiers, viewed products, search terms, and interactions with the Site.

(b) Order Information

● Purpose: To fulfill orders, process payments, ship products, generate invoices, provide confirmations, screen for fraud, and send product updates or promotions (where permitted).

● Source: Collected directly from you.

● Disclosure: Shared with Shopify, payment providers (PayPal, Airwallex, credit card processors), shipping providers (e.g., UPS), and advertising partners.

● Examples: Name, billing/shipping address, email, phone number, payment details (credit card, PayPal, Apple Pay, Google Pay, Facebook Pay, Affirm, Shop Pay).

(c) Customer Support Information

● Purpose: To provide customer service and resolve issues.

● Source: Collected directly from you.

● Disclosure: Shared with Shopify, payment providers, logistics providers, and sometimes advertising platforms (Google, Facebook).

● Examples: Name, contact details, addresses, payment information, and order history.

 

(d) Other Information Categories

● Account Information: Username, password, preferences, and settings.

● Transaction Information: Purchases, returns, exchanges, cancellations, and order history.

● Usage Information: How you navigate and interact with the Site.

● Communications: Messages, feedback, or inquiries you send to us.

2. Personal Information Sources

We may collect personal information from:

● Direct interactions: Account creation, orders, or communications.

● Automated technologies: Device/browser data and cookies.

● Service providers: Shopify, payment processors, analytics partners.

● Third parties: Advertising and marketing partners.

3. How We Use Your Personal Information

We process your personal information to:

● Provide, improve, and personalize our Services.

● Process and secure payments.

● Ship and fulfill orders.

● Authenticate accounts and prevent fraud.

● Communicate with you, including customer service.

● Send marketing and promotional communications (email, SMS, or mail).

● Display targeted ads on our Site or on third-party platforms.

● Comply with legal and regulatory requirements.

4. Sharing Your Personal Information

We share your information with trusted third parties who help us operate our Services:

● Shopify (our e-commerce platform).

● Payment providers (PayPal, Airwallex, credit card processors).

● Shipping and logistics partners (e.g., UPS).

● Advertising partners (Google, Facebook, Bing, Shopify Audiences).

We may also disclose personal information to comply with law, respond to legal requests, or protect our rights.

5. Behavioral Advertising

We may use your personal information to provide targeted advertising and marketing:

● Google Analytics: Helps us understand how customers use the Site. Learn more / Opt-out.

● Ad partners: Share information about your usage, purchases, and interactions with ads. Some collected directly, others via cookies or tracking technologies.

● Shopify Audiences: We may share purchase data (including your email) with Shopify to enable targeted advertising across participating Shopify merchants.

For more on targeted advertising, visit the FAQs - NAI: Network Advertising Initiative.

6. Cookies and Tracking

We use cookies and similar technologies to:

● Improve Site functionality and performance.

● Conduct analytics and understand user behavior.

● Deliver personalized ads.

You can manage cookies via your browser settings. In some jurisdictions, you may also be required to consent before non-essential cookies are used.

7. Lawful Basis for Processing (GDPR – EEA Residents)

If you live in the EEA, we process your information under these lawful bases:

● Your consent.

● Performance of a contract.

● Compliance with legal obligations.

● Protection of vital interests.

● Public interest tasks.

● Legitimate interests that do not override your rights.

8. Retention

We keep your personal information for as long as needed to provide Services or for legal/compliance reasons.

● Orders: Retained unless you request deletion.

● Compliance records: May be retained longer for tax, audit, or regulatory purposes.

9. Automated Decision-Making

● Aliencell: We do not engage in fully automated decision-making that legally or significantly affects you.

● Shopify: May use limited automated tools to prevent fraud, e.g.:

        ○ Temporary blacklisting of IPs with failed transactions.

        ○ Temporary blacklisting of credit cards linked to flagged IPs.

10. Selling Personal Information (CCPA – California Residents)

Under the CCPA, “sale” includes sharing data for advertising.

● We do not sell personal data for monetary value.

● We may share usage, purchase, and contact details via Shopify Audiences for targeted advertising.

● You can opt out by:

        ○ Using browsers with Global Privacy Control (GPC) signals (honored by us).

        ○ Using the opt-out link provided on our Privacy Policy page.

11. Your Rights

GDPR (EEA Residents)

You have the right to:

● Access, correct, or delete your personal information.

● Request data portability.

● Restrict or object to processing.

Your data may be processed in Ireland (by Shopify) and transferred outside Europe (e.g., Canada, US). See Shopify’s GDPR Whitepaper.

CCPA/CPRA (California Residents)

You have the right to:

● Know what personal information we collect.

● Request correction, deletion, or portability of your data.

● Appoint an authorized agent to submit requests.

● Opt out of “sale” or sharing of data for targeted advertising.

12. Children’s Privacy

Our Services are not intended for individuals under 16. We do not knowingly collect data from children. If we discover such collection, we will delete it.

13. Changes

We may update this Privacy Policy periodically to reflect changes in practices or laws. Updates will be posted here with a new “Last Updated” date.

14. Contact Us

For more information or to exercise your rights, contact us at:

📧 support@aliencell.com